There is a lot of hype about getting your business’ website to the top of Google. What this means is that your website shows up first when the most common search queries are entered into the search engine. Many times, Wikipedia is the number one or one of Google’s services is number one but is it even that important?
Most sources say yes, getting as high as you possibly can on major search engines like Google, can make or break your online presence. When a normal person enters a search for “web hosting” they are going to have a lot of options before yours if you are on the fourth page. It is very different from the real world of advertising in that, if you have a lot of money, you can get advertised in the best places; buildings, billboards, sidewalks, whatever you can pay for! But in the world of online marketing, even the small business website with enough strategy and good SEO can out advertise the big guys if not just compete with them.
So here are some tips for sending your website to the top. First, when you are choosing keywords to embed all over your site, be specific. I love Google’s AdWords Keyword Tool because it allows you to pick a search term or phrase and it quickly returns hundreds of related search terms in an organized list. When choosing from these, make sure to remember to be as specific as possible. Choosing “construction Charlotte NC” is not as appropriate as “Wood Decks Charlotte NC” for a company that specializes in deck building. Finding a niche and sticking with that is much more advantageous than making sure that you have covered every bit of ground you can think of. Also, try to write some content that employs these keywords as much as possible. Write an article or a top 100 article pertaining to your industry to draw people in and make good use of those keywords.
A good Google ranking can do wonders for your small business website or your e-commerce website. People tend to choose from Google’s results hierarchically and being as high as possible can only help you in the end. Choosing specific keywords or phrases and making sure they show up as frequently as possible on your page is definitely a good start. So good luck and good Googling!
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Article Source: #1 On Google: The Holy Grail
