As a continuation to the Part 1 of this article, more tips and guidelines have been discussed on how to achieve a search-engine friendly website. Listed below are some of them:As a continuation to the Part 1 of this article, more tips and guidelines have been discussed on how to achieve a search-engine friendly website. Listed below are some of them:

4. Having Quality Content

Content is King. This is true because search engines give much importance on the content of the site especially if it’s fresh and unique. If a website has quality content, not only visitors will like the site but as well as the search engine spiders. Having an updated content will really help the website to be visited it always by search engines.

5. Adding Keywords to Alt Tags

Search engines can’t able to read images so it’s needed to always put some keywords or description on the alt tags. The text on the alt tags are recognizable by search engines so adding some brief descriptions on alt tags will help them know what the images are all about.

6. Avoid Using Frames

Frames are not advisable when building a search-engine friendly site since the content inside on it is not readable by search engines. A website is said to be not fully optimized using frames. It can be ranked top for particular search terms but if you remove the frames, it will surely get more organic traffic from SEs since it’s content will be recognized by them.

7. Avoid Black Hat Techniques

In Search Engine Optimization, doing unethical methods or the so-called “Black Hat Techniques” can bring a negative impact on a website. Search Engines don’t like them and they can penalize or even ban a site if they found out that it’s initializing some bad tricks just to appear high in search results. Some of the most common spam tactics that search engines don’t want to use are cloaking, keyword stuffing, doorway pages, hidden text, etc. These unethical techniques may boost the keyword ranking of a site however once it’s caught, its rankings might be drastically dropped which may take a long time before it can recover from being penalized.

To sum it up, following these quality guidelines will really help to increase the website’s visibility to search engines. But always bear in mind to also consider the users or visitors so that it will not just be search-engine friendly but also user-friendly as well.

The author writes articles, tips and advice for WickedInnovations offer web design and affordable search engine optimization services.

Article Source: Search-Engine Friendly WebSite: Tips How to Achieve it – Part 2